When talking about the use of social media as a marketing tool for business, generally it is only the big names such as Facebook and Twitter that grab the spotlight. The reasons are obvious. They are the most popular social networking platforms with a fan following running into millions. Which entrepreneur wouldn’t want to increase such a expansive following for his business?
However, there are lots of more lesser-known social platforms that do equally well to promote your business in the online marketplace. Instagram is one to name. Instagram brings you an easy way not only to grow your business but also to reach your targeted audience. This article discusses why your business should leverage Instagram being a marketing tool.
There are many more Active Users Than You Think
Instagram has managed to earn over 150 million active users. The quantity may still be smaller than that of the two social media biggies mentioned at the beginning, but what must be noted is the time period in which it has managed such growth. It made its debut only in 2010; so, that’s truly commendable. It also shows promise for future growth.
The Business-Like Feel
If compared Twitter and facebook tend to be more personal. Instagram has a business feel to it. That’s where 70% of the world’s leading brands play. It indicates a serious business. A survey showed that Instagram users tend to share, like and comment on brand postings far more often than that observed on other social media sites.
The ability to share stories and experiences visually through visual content is additionally a factor that continues to add users to this social site. Consumers prefer visual content because it is much easier to read, understand and share instead of having to sift through pages and pages of content. On Instagram, you can post high definition photographs and videos which is authentic to your business.
You can use such visual content to tell the story of your business and to build a personality for your company. You should use letting it to showcase what happens behind the scenes adding transparency to your business.
Flexibility in Editing
With Instagram, you do not only have an opportunity to upload original photos and videos, but also edit them at make them most relevant to your business. The filters allow you to add the effects you want by playing with colors, vignettes and lines. All this can help establish a strong brand regard for your business without really costing you much.
It Is For All Businesses
When you consider Instagram and the visual content it works with, the first thing that comes to mind is that it is best suited for product-based companies. They might possibly put up photographs of this products they’re selling or product demo videos. The usage of Instagram is not purely for a specific business. Product and service-based businesses can use this social networking platform alike. How an individual use it relies heavily on your creative ability.
Above all, it is a fun way to go about promoting your business. You should use user-generated content to your advantage, track your analytics and drive ever more visitors to your business.
So whether you are a small business or a big one, a budgeted business or one with a sufficiently large marketing budget, you should use Instagram as a marketing tool for your business, and you can also Buy Instagram Followers is you want to promote your Business rapidly.